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Amaya Gaming Group to provide real money online gaming platform and content to in New Jersey

MONTREAL , Sept. 24, 2013 /CNW/ – Amaya Gaming Group Inc. (“Amaya” or the “Corporation”) (AYA.V), an entertainment solutions
provider for the regulated gaming industry, today announced that it has
entered into an agreement with a subsidiary of Caesars Interactive
Entertainment, Inc. (“CIE”) to provide both its Amaya Game Office
online gaming platform and extensive suite of online casino gaming
content for both web and mobile applications in New Jersey , subject to
all applicable licensing and regulatory approvals.

CIE is one of the largest online, mobile and social gaming companies
focused on casino entertainment and is a subsidiary of Caesars
Entertainment Corporation (CZR), which is home to four
land-based entertainment destinations in Atlantic City .

“This is an immense win for us, one that should extend our online gaming
footprint significantly in the United States as well as contribute to
our recurring revenue in future years,” said David Baazov , CEO of Amaya
Gaming Group. “It is the direct result of the investments we have made
in both our Amaya Game Office platform, which has gained significant
traction, and in preparation for our entry into the emerging regulated
online gaming industry in the United States .”

Under the terms of the agreement, Amaya anticipates receiving a share of
the revenue generated by the website portal in New Jersey and a
percentage of the revenue generated by the online casino games licensed
by Amaya to CIE for use in the portal in New Jersey , subject to
required regulatory requirements.

“The Amaya Game Office platform provides us with a turnkey solution
which we plan to use to launch in New Jersey ,” said
Mitch Garber , CEO of Caesars Interactive Entertainment, Inc.  “It
allows us to tailor our product offering and integrate seamlessly with
third party content, manage relationships with our customers, and
conduct cross-promotional activities with our Caesars hotels.”


Caesars Interactive Entertainment, Inc. (CIE) was formed in 2009 and is
one of the world’s leading interactive social and mobile casino-themed
game providers.  CIE also owns the World Series of Poker, the largest
and most prestigious poker tournament in the world, as well as Playtika
and Buffalo Studios, two social games developers with popular titles
that include Slotomania, Slotomania Adventures, Caesars Casino, Bingo
Blitz and Bingo Rush. CIE also licenses its brands in legal real money
gaming jurisdictions including the United Kingdom , France , and Italy .
CIE is actively pursuing further expansion and acquisitions to build
upon its capabilities and product portfolio, and recently launched
real-money online poker in Nevada and plans to offer online gaming in
New Jersey . CIE is majority owned by Caesars Entertainment Corporation,
the world’s most diversified provider of branded casino entertainment.
Since its beginning in Reno, Nevada , more than 70 years ago, Caesars
has grown through development of new properties, expansions and
acquisitions. Caesars owns, operates or manages through various
subsidiaries 52 casinos in six countries, primarily under the Harrah’s,
Caesars and Horseshoe brand names. For addition information regarding
please visit:


Amaya provides a full suite of gaming products and services including
casino, poker, sportsbook, platform, lotteries and slot machines. Some
of the world’s largest gaming operators and casinos are powered by
Amaya’s online, mobile, and land-based products. Amaya is present in
all major gaming markets in the world with offices in  North America ,
Latin America and  Europe . Amaya recently acquired Cryptologic, a
pioneer within online casino, Ongame, a leader within online poker, and
Cadillac Jack , a successful slot machine manufacturer. For more
information please visit


Certain statements included herein, including those that express
management’s expectations or estimates of our future performance
constitute “forward-looking statements” within the meaning of
applicable securities laws. Forward-looking statements are necessarily
based upon a number of estimates and assumptions that, while considered
reasonable by management at this time, are inherently subject to
significant business, economic and competitive uncertainties and
contingencies. Investors are cautioned not to put undue reliance on
forward looking statements. Except as required by law, the Corporation
does not intend, and undertakes no obligation, to update any
forward-looking statements to reflect, in particular, new information
or future events.

“Neither TSX Venture Exchange nor its Regulation Services Provider (as
that term is defined in the policies of the TSX Venture Exchange)
accepts responsibility for the adequacy or accuracy of this release.”

SOURCE Amaya Gaming Group Inc.

For investor or media inquiries, please contact:

Tim Foran
TMX Equicom
Tel: 416-815-0700 ext. 251
NA toll free: 1-800-385-5451 ext. 251

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