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Snoqualmie Casino Launches Next-Generation Play4Fun Network™ iGaming Platform from Williams Interactive

CHICAGO SNOQUALMIE, Wash.–(BUSINESS WIRE)–

Williams
Interactive LLC
, a wholly owned subsidiary of WMS
Industries Inc.
(WMS) providing premium products and services
to the global iGaming industry, announced today the launch of its
next-generation Play4Fun Network iGaming and Marketing platform
in partnership with Snoqualmie
Casino
, in Washington State. The Play4Fun Network is a
first-of-its-kind B2B white-label free-play online gaming and marketing
platform designed with the tools and capabilities land-based casinos
need to expand their brand online and build an engaged online player
community. The Play4Fun Network is completely branded and
customized to the casino with capabilities across desktop, tablet and
mobile devices, and is centered around games that players love from the
casino floor.

In the enhanced Play4Fun Network platform, Williams
Interactive combines proven iGaming content with an award-winning
marketing platform that enables Snoqualmie Casino to fully engage their
players online and drive incremental visits to the casino floor. The Play4Fun
Network
allows Snoqualmie Casino to customize, deploy and manage
native mobile applications for iPad®, iPhone® and Android®
devices, and provides players with a seamless social casino gaming
experience across desktop, tablet and mobile devices that saves their
progress and allows them to pick-up where they left off. The Snoqualmie
Casino Play4Fun Network launches with a
native app for iPhone and iPod Touch devices
, with
custom iPad and Android apps planned for release this
summer.

Capable of integration with any major player loyalty system, the Play4Fun
Network
platform is connected with the Snoqualmie Casino
Crescent Club loyalty club to provide the operator with a 360-degree
view of player activity – online, on their smart phones, and on the
casino floor. The Play4Fun Network provides robust marketing
capabilities that allow Snoqualmie to leverage incremental player touch
points to easily create and manage rules-based and ad-hoc campaigns and
promotions personalized to targeted player groups based on activity,
loyalty tier or more using next-generation techniques that include
Geofencing and Push Notifications. These hyper-focused marketing offers
can deliver real-time messages to targeted players on their iOS®
or Android devices.

The Snoqualmie Play4Fun Network launches with free-play versions
of popular WMS Gaming slot themes, including Jungle Wild® and Buffalo
Spirit™.
The platform leverages a proven social MetaGame experience
to increase its engagement and retention capabilities by recognizing
players for their game activity over time with leaderboards, access to
new unlocked content and more.

Snoqualmie’s platform also includes a play-for-free peer-to-peer poker
game powered by 888 Holdings (888.L) and skinned to the casino’s
brand. With access to 888’s extensive for-fun online poker community,
Snoqualmie’s patrons can seamlessly engage in a wide array of poker game
and tournament choices.

Cloud-based and built on an open architecture that allows Williams
Interactive to incorporate premium gaming and non-gaming third
party content, the Play4Fun Network platform is flexible and
scalable to accommodate both the short- and long-term needs of the
Company’s casino partners. Williams Interactive is currently engaged
with a number of industry-leading content providers interested in
utilizing the platform’s API to integrate their premium content –
from Bingo to Table Games and more – to provide additional games and
tools with which casinos can engage their diverse player types and
preferences. Additional content for the Play4Fun Network will be
announced as it becomes available.

Orrin Edidin, President of WMS Industries and President Chief
Executive Officer for Williams Interactive, said, “We’re excited to
launch our new Play4Fun Network platform with a forward-thinking
operator like Snoqualmie Casino who sees the potential benefits to their
operation from the convergence of land-based and online gaming options.
With our enhanced free-play iGaming and Marketing platform, we are
providing traditional casinos the capabilities needed to expand their
brand online and begin building their own social player communities. Our
comprehensive online solution provides access to the types of games
players enjoy when they visit the casino floor; and, by seamlessly
integrating with a casino’s player-loyalty program, our platform
provides the functionality to engage players between casino trips.”

Tim Barker, Chief Gaming Officer with Snoqualmie Casino, added, “We’re
thrilled to be the first casino in Washington State to offer this level
of entertainment to our players where they spend time beyond the walls
of our casino – on their computers, tablets and smart phones. We expect
the engaging online casino content and all-new marketing capabilities at
our disposal through our Play4Fun Network platform will allow us
to continue our proud tradition of providing great gaming entertainment
experiences to our players, enhancing their off-property experiences to
drive them to us more often. We’re excited to leverage the easy-to-use
marketing functionality to provide our players the customized and
personalized attention they have come to expect from us between their
visits to our casino, and see their engagement with our brand online as
a key driver of significant impacts on the success of our casino floor.”

Edidin concluded, “Providing great casino gaming entertainment to
players through a casino-branded online site while also offering
easy-to-implement management and marketing tools will enable the casino
to extend their brand, grow customer loyalty and benefit from
establishing an engaged online gaming community. We believe the Play4Fun
Network
platform provides casino operators such as Snoqualmie Casino
with all of the necessary great gaming content and marketing
capabilities to begin establishing themselves in the evolving online
world, engaging with and marketing to players in ways never before
possible.”

Visit the Snoqualmie Casino Play4Fun Network desktop portal today
at http://snocasino.play4funnetwork.com/,
and download the native app for your iPhone from the app store at https://itunes.apple.com/us/app/snoqualmie/id638824964?mt=8
or by searching for Snoqualmie.

About WMS and Williams Interactive

WMS Industries Inc. is a leading supplier of innovative gaming
entertainment products and services worldwide. The Company designs,
develops, manufactures, distributes and markets casino games and gaming
machines, video lottery terminals and interactive gaming products and
services.

Williams Interactive is a global provider of premium iGaming products
and services, from the white-label Play4Fun Network™ where
real-money wagering is not yet allowed, to full casino Managed Services
in legalized real-money wagering jurisdictions. The company possesses a
robust portfolio of proven WMS Gaming slot themes including Gold
Fish®, Glitz™, Super Jackpot Party®
and The Wizard of Oz™
themes already popular with internet casino patrons across Europe.

More information on WMS, and its subsidiaries, Williams Interactive and
WMS Gaming, can be found at www.williamsinteractive.com
or www.wms.com
or visit the Company on Facebook®,
Twitter®
or YouTube®.

About 888 Holdings

888 Holdings Public Limited Company (888) is one of the world’s most
popular online gaming entertainment and solutions providers.

888 has been at the forefront of the online gaming industry for over a
decade, allowing both players and B2B partners to enjoy a world-class
gaming experience.

888’s consumer facing websites offer more than just online gaming. They
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common interests.

888 websites provide an enjoyable customer experience in a safe and
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specialist websites dedicated to both corporate responsibility and
responsible gaming.

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